Rākāsā Telugu States Rights Bagged by Sri Lakshmi Narasimha Movie Makers in a Big-Ticket Deal
The upcoming fantasy-comedy entertainer Rākāsā has registered a major business milestone ahead of its theatrical release. The Telugu States theatrical rights of the film have been bagged by *Sri Lakshmi Narasimha Movie Makers* in a big-ticket deal, underlining the strong trade confidence the project has generated in the lead-up to its release.
The development marks a significant step in the film’s release journey, signalling that the industry sees considerable potential in the film’s theatrical prospects.
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The deal further strengthens the film’s expanding distribution network as the makers prepare for a wide global rollout. While *Sri Lakshmi Narasimha Movie Makers* will be releasing the film across the Telugu States, *RaaKaaSaa* is simultaneously gearing up for a large-scale overseas launch. International distribution will be handled by *Atharvana Bhadrakali Pictures*, which is planning a release across more than *350 international screens*, spanning key territories including the *United States, the United Kingdom, Europe, Canada,* and *Australia*. Distribution responsibilities for the crucial *North America* and *United Kingdom* markets will be handled by *Prathyangira Cinemas*, ensuring the film reaches audiences across major overseas hubs. Overseas premieres are scheduled for *April 2, 2026*, a day ahead of the film’s worldwide theatrical release.
Beyond theatrical distribution, the film has also secured notable non-theatrical partnerships that further reinforce its market positioning. The *digital streaming rights* have been acquired by *Netflix*, while the *audio rights* have been bagged by *Saregama Music*, one of India’s most reputed music labels. These alliances collectively add to the film’s commercial ecosystem and underline the growing anticipation surrounding the project.
The promotional campaign for *Rākāsā* has also been generating strong digital traction. The film’s *title glimpse* has crossed *1.9 million views*, while the *teaser* has moved past *2.8 million views*, drawing considerable engagement online. The first single *“Rapappa”* quickly struck a chord with listeners, crossing *1.1 million views on YouTube*. The recently released second single *“Padhe Padhe”*, sung by *Sindhuja Srinivasan*, composed by *Anudeep Dev*, and written by lyricist *Kittu Vissapragada*, has also crossed the *1 million view mark*. With both songs resonating strongly with listeners and continuing to gather views across platforms, the soundtrack of Rākāsā is steadily emerging as a chartbuster album, reflecting the growing audience connection with the film’s music.
Headlined by *Sangeeth Sobhan*, who has recently strengthened his popularity among younger audiences with successes such as *MAD* and *MAD Square*, *Rākāsā* places him alongside *Nayan Sarika* in a story that blends romance, humour, and fantastical elements. The film also features a lively supporting cast including *Vennela Kishore, Brahmaji, Tanikella Bharani, Ashish Vidyarthi,* and *Getup Srinu*. The project is written and directed by *Manasa Sharma*, who first gained recognition as the creator and writer of *Oka Chinna Family Story* and later directed *Bench Life*.
On the technical front, the film brings together a strong creative team shaping its visual and musical identity. *Anudeep Dev* composes the film’s soundtrack, while cinematography is handled by *Raju Edurolu* and editing by *Anwar Ali*. The production is mounted by *Niharika Konidela* under the banner *Pink Elephant Pictures* in collaboration with *Zee Studios*, with *Umesh Kumar Bansal* backing the project as producer.
With strong distribution backing across domestic and international markets, growing digital engagement for its promotional content, and increasing curiosity surrounding its music and story, *Rākāsā* continues to gather momentum as it approaches its *worldwide theatrical release on April 3, 2026*.
