Hero Vijay Deverakonda has been successfully pursuing his journey across both cinema and business. After winning the hearts of the youth with his fashion brand Rowdy Wear, Vijay has now ventured into the skincare space as a Co-Founder and Co-Builder of ‘Unhype’, a new skincare brand.
Speaking on the occasion, Vijay Deverakonda said:
“For the past few years, many of you have been asking me for advice and suggestions on how to take care of your skin. You have also asked me about the skincare routine I follow and what I do to maintain my skin. I can finally answer those questions now.
For the last nine months, I have been working on a skincare brand, and today I am bringing a skincare solution for all of us. That brand is ‘Unhype’.
I didn’t speak about this until I was confident that we had created products that met the quality standards I personally believe in. We have taken great care in every aspect—from creating products that are genuinely useful and science-backed, to selecting the right ingredients and thoroughly testing them to understand the results.
At the same time, we wanted to make these products affordable and accessible to everyone.
Today, the skincare market is filled with countless new products, and with so much competition, it can often become confusing to decide what to actually buy. During this journey, I met a team that had its own research and development capabilities and could manufacture the products themselves.
They wanted me not just to promote the products, but to work with them and actually build the brand together. If I wanted to give you something genuinely good and useful, I felt this was the right opportunity.
After the ‘Unhype’ products were developed, I personally used them for nine months. Only after being satisfied with the results did I decide to bring the brand to you.
I’m happy that we have been able to create products that I believe can genuinely make a difference to our skincare routines.”
