These days, it’s become a trend to release posters boasting “millions of views” just minutes after a teaser or trailer is launched. But what many don’t know is that most of these views are paid – purchased at a fixed rate per thousand. Veteran producer Dil Raju has now openly declared that these views offer no real value and that his production house will no longer be part of such practices.
He criticized the ongoing competition where filmmakers race to claim record-breaking views for their teasers, trailers, or songs. According to him, these are not organic views, and don’t help the film in any real way. Speaking not just as a top producer, but also as the Chairman of the Telangana Film Development Corporation, Dil Raju’s strong statement has made headlines.
Let’s hope this marks the end of the unhealthy obsession with fake view counts in Tollywood. Especially for small-budget films, producers must realize that spending lakhs for “prestige” views is pointless. If even big stars’ views aren’t always genuine, why spend a fortune on artificial numbers and then spend more promoting them?
It’s time for the industry to wake up and focus on real engagement and authentic promotion.
