This is the first Indian film to feature 100% in-film branding.
Mayukham is a massive pan-India mythological thriller film directed by Venkat Bulemoni, starring Kushalav and Tanmayi as the lead actors.
Smt. Srilatha Venkat is producing the film under the banner of Cineteria Media Works. Mayukham is set to make history as the first Indian film with 100% in-film branding. The film’s launch ceremony, including a pooja, took place grandly at Prasad Labs in Hyderabad. Priyanka Manyal from T-Series Music gave the first clap for the muhurtham shot, while music director RP Patnaik switched on the camera.
Director’s Association President Veera Shankar directed the first shot. Producer Tummalapalli Ramasatyana Narayana extended his best wishes to the film’s team. The event was also attended by actor Ramki, Banking Committee Chairman Hari Govind, former Red FM Marketing Manager Badrinath, Shivakumar from Force Motors, Mam Company CEO Rahul, and others.
Director Venkat Bulemoni at the Press Meet
Director Venkat Bulemoni spoke at the press meet, stating, “Our company, Cineteria Media Works, has done in-film branding for many super hit films.
Our current project, ‘Raja Saab,’ is one of them. We have done in-film branding for around 140 films, including ‘Maname,’ ‘Ahimsa,’ and ‘Aadavallu Meeku Joharlu.’ We recently entered the distribution field as well. We are now producing a huge pan-India film called Mayukham, a mythological thriller.
I worked hard on this script for six years. We’re going to create it as a franchise and a universe.”
“This is the first Indian film to have 100% in-film branding. In Bollywood, the film ‘Taal’ previously had 60% in-film branding. This method is common in Hollywood. Even though our film will have 100% in-film branding, no brand will appear to be overtly promoted. We are making this film based on historical and mythological facts,” he added.
