Director Anil Ravipudi, a new sensation in the industry, has already begun the promotional campaign even before the ceremonial coconut breaking for his film. He released an innovative video introducing the key technicians working on Mega 157 to Chiranjeevi.
This video is currently taking social media by storm. If Anil Ravipudi has created such a buzz on the day of the coconut breaking, one can only imagine how many more videos he will release before the final pumpkin breaking ceremony.