Following a steadily strengthening theatrical run, Rākāsā is expanding its audience reach with a flat ticket pricing initiative of ₹100 across all single screens in Andhra Pradesh and Telangana, effective from 10 April.
The move comes at a point where the film has established consistent traction at the box office. Beyond the numbers, the film’s momentum has been driven by clear audience behaviour patterns, with family audiences emerging as the primary force behind its theatrical growth.
Positioned as a light-hearted, accessible entertainer, Rākāsā has found strong resonance among viewers seeking a relaxed, collective viewing experience. Across centres, families are not only turning up in large numbers but also contributing to repeat footfalls, reinforcing the film’s stability beyond its opening phase. This cross-generational appeal-where children engage with its imaginative elements and adults connect with its humour-has played a crucial role in sustaining occupancy.
Key performances have further strengthened the film’s reception. The Sangeeth–Getup Srinu track has consistently delivered high-response moments across theatres, while Vennela Kishore’s performance has been widely noted for its timing and impact, enhancing the film’s overall entertainment quotient.
The ₹100 pricing strategy is designed to further accelerate this trajectory by lowering the entry barrier for theatrical viewing. In the current exhibition landscape, where pricing sensitivity directly impacts turnout – particularly in single-screen ecosystems – this initiative is expected to drive incremental footfalls and encourage repeat viewing.
Single screens continue to represent a significant volume driver across B and C centres, where affordability and group viewing play a central role in audience decisions. By aligning pricing with these dynamics, Rākāsā is strategically positioned to expand its reach while consolidating its presence in high-volume circuits.
Importantly, this initiative builds on an already established audience connect. The film has secured its space as a dependable choice for family-oriented outings, supported by clean humour, accessible storytelling, and consistent engagement inside theatres. The revised pricing enhances this positioning without altering its core identity.
Backed by Niharika Konidela and Umesh Kumar Bansal under Pink Elephant Pictures in association with Z Studios, and directed by Manasa Sharma, Rākāsā benefits from a clear creative vision centred on entertainment and inclusivity. Led by Sangeeth Shobhan and Nayan Sarika, alongside a strong supporting cast, the film delivers a cohesive theatrical experience that connects with a wide audience base.
As the summer window progresses, Rākāsā continues to strengthen its position as a widely accepted entertainer in the Telugu market. The ₹100 ticket initiative is expected to act as a catalyst in this phase, translating existing audience goodwill into broader reach and sustained engagement.
The stylish action thriller Athidhi, starring superstar Mahesh Babu and directed by Surender Reddy, is all set for a grand worldwide re-release on May 29, 2026. Timed to mark the birth anniversary of legendary Superstar Krishna Garu, the film returns in a completely upgraded avatar, promising a fresh and immersive theatrical experience.
Positioned as a “Reincarnation” rather than a re-release, Athidhi4K features extensive technical enhancements including 4K restoration from original negatives, re-editing for tighter narration, advanced audio mastering, and re-recording to match modern cinematic standards. The makers have teased the upgrade with the tagline, “Taking it up a notch higher… A first like never before Athidhi Vibe”
The film has already generated massive buzz across digital platforms, with #Athidhi4K trending widely and fans eagerly awaiting its return to the big screen. Known for his dominance in the re-release space, Mahesh Babu is expected to once again set new benchmarks at the box office.
With its blend of stylish action, intense emotions, and nostalgic value, Athidhi4K is poised to be one of the biggest cinematic events of Summer 2026.
Renowned producer K.S. Rama Rao is bringing the Kannada superhit film Rakkasapuradol, starring Raj B. Shetty, to the Telugu audience under the title Rakshasapuram The film is produced by K. Ravi Varma under the K.N. Entertainments banner and directed by Ravi Saranga. Presented by K.S. Rama Rao, the movie is being released under the Creative Commercials banner and is gearing up for a grand Telugu release soon. During a recent event held at FNCC, Hyderabad, producer K.S. Rama Rao shared the highlights of the film.
Prominent Producer K.S. Rama Rao said: My career began with a dubbed film. I released the movie Erra Gulabeelu, starring Kamal Haasan, in Telugu, and it became a massive success. Now, after a brief hiatus, I am once again bringing a movie titled Rakshasapuram to the Telugu audience under our Creative Commercials banner. Director Ravi Saranga has brilliantly crafted this film as a unique crime thriller. It was produced by my friend Ravi Varma. I was personally thrilled after watching this movie. I called producer Ravi Varma and told him that I would release this film in Telugu. In this film, the hero engages in the ‘annihilation of demons’ (Rakshasa Samharam), which takes place in a specific village; that is why the title Rakshasapuram was chosen. Back in ’86, I produced a film titled Rakshasudu with Chiranjeevi Garu. Some people felt that title was negative at the time, but everything the hero did was for a good cause, and the story was excellent. We chose that title because the hero is a ‘demon’ to the villains. In this Rakshasapuram as well, the hero destroys villains who behave like demons. As it is a different kind of cinema, it will surely appeal to the current trends. We are going to release this movie by the end of this month. I request you all to support this movie.
Cast & Crew Cast: * Raj B. Shetty, Swathishta, Archana Kottige, Anirudh Bhat, B. Suresha, Gopalakrishna Deshpande, and others.
Technical Team:
Editor: K.M. Prakash DOP: William David Music: Arjun Janya Producer: K. Ravi Varma Writer & Director: Ravi Saranga Presenter: K.S. Ramarao.
‘Raakaasa’ Announces ₹100 Flat Ticket Offer Across Single Screens in AP & Telangana, Turning Its Successful Run into a Wider Celebration
Following a steadily strengthening theatrical run, *Rākāsā* is expanding its audience reach with a flat ticket pricing initiative of *₹100 across all single screens in Andhra Pradesh and Telangana, effective from 10 April.*
The move comes at a point where the film has established consistent traction at the box office. Beyond the numbers, the film’s momentum has been driven by clear audience behaviour patterns, with family audiences emerging as the primary force behind its theatrical growth.
Positioned as a light-hearted, accessible entertainer, *Rākāsā* has found strong resonance among viewers seeking a relaxed, collective viewing experience. Across centres, families are not only turning up in large numbers but also contributing to repeat footfalls, reinforcing the film’s stability beyond its opening phase. This cross-generational appeal-where children engage with its imaginative elements and adults connect with its humour-has played a crucial role in sustaining occupancy.
Key performances have further strengthened the film’s reception. The *Sangeeth–Getup Srinu track* has consistently delivered high-response moments across theatres, while *Vennela Kishore’s performance* has been widely noted for its timing and impact, enhancing the film’s overall entertainment quotient.
The *₹100* pricing strategy is designed to further accelerate this trajectory by lowering the entry barrier for theatrical viewing. In the current exhibition landscape, where pricing sensitivity directly impacts turnout – particularly in single-screen ecosystems – this initiative is expected to drive incremental footfalls and encourage repeat viewing.
Single screens continue to represent a significant volume driver across B and C centres, where affordability and group viewing play a central role in audience decisions. By aligning pricing with these dynamics, *Rākāsā* is strategically positioned to expand its reach while consolidating its presence in high-volume circuits.
Importantly, this initiative builds on an already established audience connect. The film has secured its space as a dependable choice for family-oriented outings, supported by clean humour, accessible storytelling, and consistent engagement inside theatres. The revised pricing enhances this positioning without altering its core identity.
Backed by *Niharika Konidela* and *Umesh Kumar Bansal* under *Pink Elephant Pictures* in association with *Z Studios*, and directed by *Manasa Sharma*, *Rākāsā* benefits from a clear creative vision centred on entertainment and inclusivity. Led by *Sangeeth Shobhan* and *Nayan Sarika*, alongside a strong supporting cast, the film delivers a cohesive theatrical experience that connects with a wide audience base.
As the summer window progresses, *Rākāsā* continues to strengthen its position as a widely accepted entertainer in the Telugu market. The *₹100* ticket initiative is expected to act as a catalyst in this phase, translating existing audience goodwill into broader reach and sustained engagement.
Mahesh Babu’s ‘Athidhi’ Reincarnating in 4K, Set for Grand Worldwide Re-Release on May 29, 2026
The stylish action thriller *Athidhi*, starring superstar Mahesh Babu and directed by Surender Reddy, is all set for a grand worldwide re-release on May 29, 2026. Timed to mark the birth anniversary of legendary Superstar Krishna Garu, the film returns in a completely upgraded avatar, promising a fresh and immersive theatrical experience.
Positioned as a “Reincarnation” rather than a re-release, *Athidhi4K* features extensive technical enhancements including 4K restoration from original negatives, re-editing for tighter narration, advanced audio mastering, and re-recording to match modern cinematic standards. The makers have teased the upgrade with the tagline, “Taking it up a notch higher… A first like never before Athidhi Vibe”
The film has already generated massive buzz across digital platforms, with #Athidhi4K trending widely and fans eagerly awaiting its return to the big screen. Known for his dominance in the re-release space, Mahesh Babu is expected to once again set new benchmarks at the box office.
With its blend of stylish action, intense emotions, and nostalgic value, *Athidhi4K* is poised to be one of the biggest cinematic events of Summer 2026.
Filmmaker Steven Spielberg has expressed his wish to direct a horror film in the future. The legendary 79-year-old filmmaker has provided big screen scares thanks to his movies such as 1975 shark blockbuster Jaws, 1993 resurrected dinosaur romp Jurassic Park and 1977 sci-fi flick Close Encounters of the Third Kind.
However, the director has revealed he would like to make a pure horror movie as it’s a genre he has never fully explored.
He sometimes doubts whether he could come up with a story and vision that would truly terrify when he watches a horror movie that leaves him completely satisfied as a viewer.
The director has singled out Zach Cregger’s Weapons as one of the best horror films of the past decade.
Steven Spielberg did co-write and produce 1982 supernatural horror film Poltergeist but handed over directing duties to Tobe Hooper who gave the world the iconic 1974 movie The Texas Chain Saw Massacre.
Watch our film ‘Thimmarajupalli TV’ to experience technical brilliance, strong performances by the artists, and the beautiful village atmosphere: Heor Kiran Abbavaram
Encouraging new talent, hero Kiran Abbavaram is producing the film “Thimmarajupalli TV” under his KA Productions in association with Sumaira Studios. Teja Velpucharla is the co-producer. Sai Tej and Veda Jalandharr are being introduced as the lead actors with this film. V. Muniraju is making his debut as a director. Set against a village backdrop, this period drama is gearing up for a grand theatrical release on the 17th of this month. The trailer launch event was held grandly in Hyderabad.
Actor Saikrishna said, “I played a character named Dakshinam in this film. We shot the movie on the borders of three states. Without mobile phones, we lived among the locals while filming. It reminded us of our childhood memories. You will feel the same when you watch the film.”
Actor Balraj said, “Though I have acted in many films, no one has recognized me like this and invited me onto the stage. Kiran gave me that opportunity. I play the role of Uttaram. Saikrishna and I will entertain you in the roles of Uttaram and Dakshinam.”
Actor Chitti said, “I played the role of the hero’s friend. This is a rooted story based on village life. Our director Muniraju has presented it in an engaging way.”
Actress Karishma said, “I played the role of Gangoji. I feel lucky to get such a good role. Please watch our film in theaters and share your response.”
Actress Swati said, “This is my debut film, so it is very special to me. The story revolves around the drama that unfolds in a village where there is only one TV. You will see an engaging narrative throughout.”
Actress Rajashree said, “I played the role of Roja. The film is set in the 1990s. You will see how simple life was back then. It’s a film that can be enjoyed with family.”
Actor Anil said, “Back then, TV itself was the biggest celebrity in our lives. Today, we are forgetting TV. People from villages miss that atmosphere when they move to cities, which is why many now go to villages for vacations. This summer, come to theaters to watch our film.”
Actor Lathish said, “I played a character named Lathish. Watching this film will take you back to your past, which is very beautiful. We were excited on the first day of shooting, and we feel the same excitement even today.”
Actor Teja Vihan said, “I played the character TV Kumar. The story is set in a village located at the borders of Andhra Pradesh, Tamil Nadu, and Karnataka. Our director has created an interesting story around this setting. Watch our film in theaters on the 17th.”
Actor Amma Ramesh said, “It was my mother’s dream to see my photo on a poster, and today that dream has come true. I’ve been in the industry for 28 years. I remember the early days of television, when we used to visit houses that had TVs to watch programs. Kiran has built this film on that backdrop. He will earn a good name from day one. Director Muniraju guided us with discipline like a teacher.”
Actor Satyanarayana said, “TVs were once an important part of our lives. The happiness we experienced back then is unknown to this generation. To understand that joy, they should watch our film.”
Art director Sudheer Macharla said, “This is my seventh film with Kiran. Our journey started with ‘Raja Vaaru Rani Gaaru.’ Just like our first film, we worked on this one with the same honesty and innocence. That innocence creates magic, and you will see that in this film.”
Actor Pradeep Kotte said, “Just as good as the trailer is, the film will be equally impressive. This movie will appeal not only to people from the 80s and 90s but also to the current generation because emotions are universal. Whether it’s buying a TV for the first time or a mobile phone, the joy is the same. You will see freshness in our film.”
Director V. Muniraju said, “Things that are disappearing are usually preserved in museums. If you want to see such a museum on screen, watch our film on the 17th. Our movie is like a museum that showcases fading culture, memories, and emotions related to television. This is not just the story of Thimmarajupalli, but of people from both Telugu states. Nearly 50 million people aged 40+ in Andhra Pradesh and Telangana will connect with this film and enjoy it with their families.”
Heroine Veda Jalandharr said, “You liked the three songs released from our film. The content in the movie goes beyond what you saw in the trailer. The purity and emotions will be even more impactful. We shot for 35 days and created many memories. We all worked with dedication and love for cinema to live up to Kiran’s trust. Watch our film with your parents and grandparents on the 17th.”
Hero Sai Tej said, “First-time experiences in life always feel special. Just like the first morsel fed by our mother stays in memory forever, this film carries such sweet memories. Thanks to Kiran for this opportunity. Our film releases on the 17th, please support us.”
Producer Kiran Abbavaram said, “We thank Venkatesh garu for launching our trailer. When his films released, entire families used to go to theaters. In our childhood, watching a new movie on TV or VCD brought us immense happiness. We wanted to show that same joy to today’s generation, so we came dressed like actors from that era. I love films like Chennakesava Reddy, Samarasimha Reddy, and Narasimha Naidu, so I came dressed in that style. This film is a dream project for everyone involved, and each person took their own time to achieve that dream. The team worked hard for two years. I am promoting this film just like my own as a hero. I respect the audience’s time and money, so I won’t ask you to watch it just because we worked hard. Watch the trailer, songs, and content, if you like them, come to theaters and support us. Come to our Thimmarajupalli this summer; it will remind you of your village and your memories. I guarantee it. People above 50 will especially love this film as it reminds them of the struggles and emotions associated with owning and watching a TV. Those in their 30s and 40s will also connect, as it brings back memories of their first TV. For today’s youth, TV may not hold much emotion, but they should ask their parents about it and then watch our film, you will definitely like it.”
Cast: Sai Tej, Veda Jalandharr, Pradeep Kotte, Swati Karimireddy, Amma Ramesh, Satyanarayana, Lathish, and others
Technical Team: Costume Designer – Vishalya Art Director – Sudheer Macharla Business Head & Marketing – Chavan Creative Producer – Ritikesh Gorak Executive Producer – KL Madan Director of Photography – Akshay Ram Podishetti Music – Vamsikanth Rekhana CEO – Rahasya Kiran PRO – GSK Media (Suresh – Sreenivas) Co-Producer – Teja Velpucharla Producer – Kiran Abbavaram Story, Editing, Direction – V. Muniraju
Ambati Arjun, who impressed audiences with films like Arddhanaari, Theppa Samudram, and Wedding Diaries, became more popular with Bigg Boss.
He is also playing an important role in Ram Charan’s Peddi. Now, he is coming as a hero with Paramapadha Sopanam.
Jennifer Emmanuel is the heroine. The film is produced by Ganaparthi Narayana Rao and Telaprolu Prasanna Anjaneyulu under Swayambhu Creations, with Pulagam Supriya as co-producer. It is directed by Naga Shiva, a former assistant of Puri Jagannadh.
Music is composed by Dave Jand, who worked on Eagle. Songs and the teaser got good response.
The film has completed all works and will release on April 24th. A new poster showing Arjun’s intense look is getting good attention.
“Dark Night” is an emotional thriller centered around Poorna in the lead role. The film was released in theaters across the Telugu states on March 13 and emerged as a major success among small-budget films, receiving positive reviews. G.R. Aditya wrote and directed the film. Poorna plays the pivotal character Hema, which is central to the story. Alongside her, Trigun (Aadith Arun) appears as Roshan, Vidarth as Alex, and Subhashree Rayaguru as Sofia.
The film’s music is composed by Mysskin, and it is presented by Pattlolla Venkat Reddy under the P19 Studios banner, produced by Suresh Reddy Kovvuri. Now, the movie is ready for its digital premiere and will be available for streaming on Aha Telugu from April 8.
Speaking about the digital release, actress Poorna said: “This film carries a unique emotional depth. It highlights how small misunderstandings between husband and wife should not lead to bigger complications. It shows how the entry of a third person into the emotional gap between a couple can disturb married life. ‘Dark Night’ reflects several aspects relevant to today’s generation and portrays their real-life experiences.”
Producer Suresh Reddy Kovvuri added: “We released ‘Dark Night’ in theaters across the Telugu states on March 13, where it received positive reviews and an average rating of 3/5 from media outlets. The story revolves around the lives of four main characters. The complex emotions, secrets, and conflicts between them make the narrative gripping. As the story progresses, audiences experience an emotional journey filled with suspense. The film also includes an unexpected supernatural twist that adds a new dimension to the narrative and surprises viewers. Mysskin’s signature background score enhances the emotional and suspense elements, making ‘Dark Night’ a memorable cinematic experience. Overall, with its storytelling, emotional depth, and thrilling elements, the film keeps audiences engaged throughout its two-hour runtime.”
With no vulgar scenes, this film is especially suitable for couples to watch together. “Dark Night” will be streaming on Aha from April 8.
