Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand.
The British vehicle maker, owned by Tata Motors, will launch three new electric cars in 2026, having taken new cars off sale more than a year ago to focus on reinventing the brand.
As part of its rebrand, Jaguar revealed a brand new logo on Tuesday, alongside a new prancing “leaper” cat design and marketing slogans such as “delete ordinary”.
The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, the company said.
Jaguar unveils new logo ahead of electric relaunch
