At the Waves Summit, Bollywood superstars Aamir Khan and Shah Rukh Khan made headlines nationwide with their statement that the film industry is bound to gradually die if the number of theaters isn’t increased. They cited statistics showing that even blockbuster films are watched by only about 2% of India’s population. The lack of accessible theaters for audiences is the main reason, they pointed out.
But long before this issue became national discourse, Balwant Singh, head of “ziniverse,” has been tirelessly campaigning for it like a movement. For him, cinema is everything. Unlike those driven by commercial motives, Balwant Singh has been working for years out of a deep concern to save the film industry.
At a time when centrally located theaters in cities and towns are being converted into commercial complexes and wedding halls, he emphasizes the urgent need to build small, affordable theaters that are accessible to the growing population. He appeals to the key figures of the film industry to finally take this matter seriously and initiate concrete action!!
