Fujifilm India, a leader in healthcare technology, has recently launched a new CSR campaign called ‘Detect Early, Fight Early’.
This initiative was inaugurated by Upasana Kamineni Konidela, Vice Chairperson of the Apollo Hospitals CSR division. The campaign primarily focuses on raising awareness about breast cancer and the critical need for early detection.
This campaign will be intensified especially in areas where there are misconceptions about women’s health.
This campaign will be implemented in 24 cities across the country, reaching a total of 1.5 lakh women. It will be carried out by trained field staff through structured community participation and health risk assessments. The program is being implemented by the Apollo Foundation.
This initiative demonstrates Fujifilm India’s commitment to building a health-conscious society.
Breast cancer is one of the most common cancers among Indian women. According to the ICMR’s National Cancer Registry estimates, it accounts for 14% of all cancers in women.
One in every 29 women faces the risk of developing breast cancer in their lifetime. Unfortunately, many cases are detected late due to a lack of adequate awareness, misconceptions, and limited access to proper medical facilities.
To overcome these challenges, the ‘Detect Early, Fight Early’ program has been launched. It aims to provide reliable and culturally sensitive information at the local level.
By conducting respectful public discussions, workshops, and awareness sessions, it encourages women to pay more attention to their health. This will help them to quickly identify symptoms, understand them through self-examinations, and receive timely treatment.
